PPC wasn't the focus...nor was spellcheck

This book offers good insight to those unfamiliar with the online marketing landscape but the title is somewhat misleading. Based on the title, and the big fat "Pay Per Click" on the title, I expected it to focus on PPC marketing.

The topic is lightly discussed at the very beginning and then you'll find yourself halfway through the book before PPC starts to get covered. Even then, the techniques are elementary, which is probably perfect for someone starting out. But the "Ultimate Guide"? I think there is some liberty being taken there.

[...], and while it doesn't really affect the message, it just makes it seem haphazardly edited. I can't knock it too much for this but you expect more from a published book.

Anyhow, for the online marketing beginner or PPC novice, it's a fine introduction into that realm. But for those seeking a true Ultimate Guide, this isn't it. It does have a lot of info regarding PPC but almost half the book is devoted to details that are a stretch to be directly related.

It's kind of like buying the Ultimate Guide to Cooking Lobster only to find that the first half of the book is devoted to cooking pasta. A weak example, perhaps, but I'm trying to use an analogy. :)

Required Reading!!!

The Ultimate Guide to Search Engine Marketing by Bruce C. Brown is a must read for anyone who owns and operates a business in today's technologically advanced world. It is a great resource and a handy reference guide to the mysteries of internet marketing. It explains, in detail, what Search Engine Optimization is and how to make your website visible in search engines via the use of keywords. It contains comprehensive information about marketing your business and products online. While some of the chapters can be quite complex, the author includes screen prints as he walks the reader through the necessary steps to get a website on to the more popular search engines. There is a chapter devoted entirely to fraud, and how to stop your competition from clicking on your ads and burning through your advertising budget - something I didn't even know existed until I read this book. The case studies are helpful in demonstrating the effectiveness of directed pay per click marketing and search engine optimization. After reading this book, you will not only have a clear understanding of how internet advertising and marketing works; you will be able to apply your knowledge and immediately start marketing your business on the internet.

Pay per click

One hundred fifty years ago, businessmen believed that the China market was unlimited. They illustrated its size by claiming that, if they could sell even a single wooden match to every citizen of China, they would make a fortune. Nowadays, the Internet has replaced China as the source of unlimited market opportunity. Bruce C. Brown's The Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets Revealed tells the reader how to tap into this opportunity and start building a fortune.

Brown cites studies that predict 231 million online users in 2009 spending as much as $3.7 billion. Brown shows readers how to reach those users through various online marketing techniques, in particular through PPC (pay per click) advertising. He details for owners methods for generating traffic, developing marketing strategies, budgeting, building sales, and protecting themselves from fraud. In addition to this information, useful to most business owners interested in generating Internet traffic, the book also operates on another level.

Brown goes into considerable detail on optimizing a web page for search engines and working in detail with Google and Yahoo marketing programs. No doubt, there are individuals who are equally comfortable with web page design and business operations, but it is more likely that a business owner will best use the web page design information to guide their interaction with a programmer. The book closes with case studies and more expert advice from individuals who have been there and done that. Brown has created a thorough guide loaded with a great deal of useful information.

USA Best Books Awards 2007 Business: Marketing & Advertising Winner

The Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets Revealed was recently selection as a USA Best Books Awards 2007 Business: Marketing & Advertising Winner: The Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets Revealed by Bruce C. Brown.

Winner:
The Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets Revealed by Bruce C. Brown
Atlantic Publishing Company
ISBN: 978-0-910627-99-3

Finalist:
How to Use the Internet to Advertise, Promote, and Market Your Business or Web Site--With Little or No Money by Bruce C. Brown
Atlantic Publishing Company
ISBN: 978-0-910627-57-3

This Book Goes Beyond the Basics!

The Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets Revealed by Bruce C. Brown is a great book for small business owners and those with small marketing budgets. This comprehensive guide is a wonderful addition to anyone who wants to promote their business online.

The online pay-per-click system may seem complicated with its many ins and outs but with Brown's book, you can implement his ideas with little to no money and do so easily. Each section offers a wealth of information for web marketing and pay-per-click newbies. There are even three separate sections each on how to use Google, Yahoo and Microsoft alone! The concepts are simple and the history of online marketing gives one a helpful background in getting started. Brown teaches you how to create a budget, devise a marketing strategy of your own and work from there. This book is a good resource with its handy checklists, helpful glossary of terms and sections on writing your own press releases and even detecting fraud in the online marketing world.

`The Ultimate Guide' gives detailed plans and goes far beyond the basics of PPC marketing. With Brown's guide, you will learn the difference between the internet marketing practices and be armed and ready to get your business out there. What I loved the most was that names, internet addresses and links are all right here in this book! Brown includes so much information and guidance that there is even a section about how much time you can expect to spend depending on the success outcome level you are looking for. There are a variety of links and resources all at your fingertips in this book. It is detailed, well laid out and incredibly helpful to anyone who is looking for a new way to advertise their business and get beyond the first round of search engine success.