Affiliate Marketing Programs
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Editorial Reviews:
This is a carefully-tested, well-crafted, and complete tutorial on a subject vital to Web developers and marketers. This book teaches the fundamentals of online marketing implementation, including Internet strategy planning, the secrets of search engine optimisation (SEO), successful techniques to be first on Google and Yahoo! search engines, vertical portals, effective online advertising, and innovative e-commerce development. This book will help you understand the e-business revolution as it provides strong evidence and practical direction in a friendly and easy-to-use self-study guide. Respected author and educator Miguel Todaro has created a complete introduction to Internet marketing that is informative, clear, and insightful. The book is the result of several years of research and deep professional experience implementing online solutions for major corporations. Written in an instructive way, you will find fundamental concepts explained along with detailed diagrams. Many short examples illustrate just one or two concepts at a time, encouraging you to master new topics by immediately putting them to use. Finally, you will learn and understand why large and mid-size corporations in North America have redistributed more than $15 billion of their advertising budgets from traditional promotional activities to Internet marketing initiatives. Discover why online users spent more than $112 billion last year (U.S. and Canada) and how you can be part of this successful business highway that is redefining the future of the world's digital economy.
Customer Reviews:
Not a great read, but some basic information is there Jan 23, 2010
This is a good book for a beginner. The history of Internet marketing is there and it is clearly written for a non-techie. However, I believe it is translated poorly or written by someone who does not have a great command of English. Disappointing in that regard.
Highly Recommend! Jan 22, 2010
Excellent, methodical, easy to understand, comprehensive book! I am recommending this book to my entrepreneur students and anyone else interested in learning about internet marketing. I think this is the best book out there on the topic! Miguel if you see this - > I would love to see a power point and/or video presentation available through youtube for promotion to students.
A good plan for internet marketing! Jan 15, 2010
My disclaimer: As with any opinion, it is only my opinion! And everyone's will vary depending on who reads the book and what the reader is looking for. I look for ways to improve businesses, sales, and my life. This book shares a plan to better market whatever you want to sell on the internet
On a 1 to 5 scale, 5 being the best:
Readability 4: Not the easiest book to read, but the information was relevant and helpful. It will take a little time to get through this, but this is a reference book to help guide a person through the process of marketing on the web.
Information and new ideas 5: Maybe the ideas aren't going to be new for everybody, but to someone like me, who is just starting to use the web to market, it has been very helpful. The only caution I have is that the way sites are ranked on the web, changes and will keep on changing. The book and its information will need to be updated every other year. Even the book indicates this.
Applicable Ideas 5: As I stated, plenty of good ideas.
Value 5: Very useful and a great value for the dollar.
Overall Score 5: A good understandable reference for expanding one's presence on the web.
Great job Miguel Todaro!
Rip Walker
Author: Rip's Book of Common Sense Selling: Improving Sales Through Process Implementation
Poor writing Sep 10, 2009
In all fairness the content of the book is good. However, I agree with the gentleman who also commented on the writing quality of the book: it is very poor. Throughout the book the reader will come across writing errors which are always very disturbing and some other times just do not allow for proper comprehension of what the author is trying to communicate.
I would barely recommend it.
Very unclear writing Sep 08, 2009
While the content is very good, the writing is poor. On every page I encounter sentences that are poorly strucutred and vague, so I cannot extract the full meaning. The author owes it to the buyer and reader to get an editor who can fix these problems before marketing a book. I would not recommend this book.
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