Useless

I just bought this book because I wanted to learn how to be a search marketer. This book came out in '07, and in just three short years so much has changed in the world of internet marketing. This book is outdated and much of the information in it is useless and irrelevant now. The author promises to show you how to make money online without the need to create a website, but most advertisers don't allow you to do that anymore. Do not make the mistake that I made. When buying a book on any subject regarding the internet, make sure it is up-to-date, I would say the safest bets would be a publishing date of a year or less, if possible (today the ideal would be late '09-'10). This will ensure you get information on the latest trends in anything having to do with websites and/or the world of the internet. I am promptly returning this book.

Basic but HELPFUL!

Looking at the one star reviews it seems like people are rating it down because they view the info as too basic (or outdated). Well that's exactly why I like the book. I was getting frustrated trying find information on affiliate marketing. No one wants to give you any decent information unless you buy their ebook/audio cd/program etc. Why am I going to shell out upwards of 500 bucks for something I know absolutely nothing about. So many books out there are just shills for getting you to try the author's product. Plus I hate the boastful language (which thankfully appears at a minimum in this book), the annoying pictures of BMWs and random wads of cash. I just need to know what all these funky terms mean and how do I use them.

I found this book helpful because of the careful definitions and explanations as well as the step by step detail on how to sign up to websites. Now I consider myself a pretty internet savvy user, but years of work and trying to finish school have left me out of the loop. So I just needed some basic info on what these terms were and this book gave it to me.

The only thing I thought this book could do better was explain more about how much money you should shell out. It seems like you need at least 1000 dollars to have any sort of success. I could be wrong, but the book wasn't clear on how little or how much you should spend to see some returns.

It seems like right now I just don't have the startup money to do this but I've learned a lot from this book and I understand the field so much better. Perhaps I will get a chance in the future.

Great Primer to Affiliate Marketing

I just finished reading Affiliate Millions and really enjoyed it. As an introductory text on affiliate marketing this is a great read. It covers all the bases from beginning to end. This book also does a super job of covering the pitfalls associated with this type of business. The author even introduces some of his own mistakes during his start-up. For someone who has no prior experience in affiliate/search marketing this book would be a good place to start. The steps are outlined in sequential order and very easy to follow. The vocabulary sidebars cover the specialized lingo common in this business. The author lays out all the math required to get you going. He also covers performance and tuning which is very important to the profitability of your search marketing business.
I would highly recommend this book as a starting point in your research. You can use this book to research, start, and maintain a search marketing venture of your own. In closing, the final chapter on starting and running a home based business is introductory and informative with some thought provoking commentary.

Great Book!

A lot of great ideas and resources. Perfect for someone just starting out with affiliate or search marketing. I have been utilizing these techniques for a couple of weeks now and starting to see results.

Very Informative, and an Easy Read!

This book is great for those just starting out, it's an easy read and full of information!

I will say that this book isn't for individuals already in the affiliate marketing business. However, everyone that is just starting out or interested in getting into this business MUST read this. It's very detailed in what steps to take, and Anthony Borelli offers GREAT assistance and guidance with his experience!

I'm a full time student looking to make some extra money, by no means was I looking to make a ton of money, but after reading this I see that it's VERY possible! This book was GREAT and has helped me SO much!